When OO7 first took control of the DB5 in Goldfinger it redefined the action movie forever, setting a standard for everything that came afterwards. Over the decades that have followed, Bond’s association with Aston Martin has only grown stronger. Bond and the DB5 are the perfect match: understated, stylish and powerful. This book is the official story of their relationship, from its beginning in 1963, when the DB5 was brand new, to the 25th Bond film No Time To Die, in which the DB5 once again takes center stage. The book draws on EON’s and Aston Martin’s official archives to present the inside story of the DB5, and includes original production artwork, film storyboards and exclusive photography.
Deluxe coffee table 11″ x 12 1/2″ format packed with full page high-quality photos.
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
There have always been Canadian Connections in the Bond Films, some are more obvious than others, and some are a bit more obscure. Throughout the Bond Franchise, many Companies have provided vehicles, wardrobe, and just about anything else you see on screen in the 007 Films. Product Placement has evolved into “Bond Branding” and the usual suspects such as Aston Martin, Omega & Bollinger are now only a small slice of the Bond pie.
Brands such as Orlebar Brown and N. Peal have provided clothing for the James Bond Films in recent years, and now along with aligned Marketing Campaigns and entire Bond-inspired Clothing Lines available, these partnerships have generated clear connections between 007, and what you might see him wearing on-screen. With a little help from Canadian Publication MacLeans and The New York Times we’re going to rewind the clock back to 1977 and examine a quintessential Canadian Industry, the Fur Trade, and the Legendary Canadian Company, Grosvenor Furs and their connection to the James Bond Franchise.
As most Bond Fans are aware, the Opening Sequence of The Spy Who Loved Me was filmed in Baffin Island, Canada. It should come as no surprise that when it came time to keeping a Bond Girl Warm in that mountain cabin, she’d be wearing a Canadian Fur, provided by Grosvenor Canada, as seen in the Screen Credits above.
Grosvenor Furs was founded by brothers Denis & Billy Grosvenor in 1950. When they opened their factory in Montreal they had only 8 employees. That same year they won The Canadian Fur Trade Annual Exhibition & Competition with a coat they entered. Their success and expansion continued across Canada and by the mid-sixties their Furs were sold at Luxury Canadian Retailers such Toronto’s Eaton Centre and Holt Renfrew.
The Grosvenor Furs Logo was distinctively Canadian with the Maple Leaf appearing boldly within the Company’s Name. The Canadian Fur Market represented about $20 Million in 1973, whereas the Fur Market in Germany alone was close to $750 Million. Grosvenor Furs President Martin Landau realized that the American & European Markets were going to be the key to Grosvenors’ continued growth and success. By the mid-seventies, Grosvenor had conquered America & Europe. Their furs were being sold at American Luxury Retailers Bonwit Teller & Bergdorf Goodman. Across the pond things were were shaping up nicely as well. Grosvenor Furs were now being sold exclusively in the Fur Salon at Harrods.
Eventually sales of furs across the globe declined, with consumer awareness for animal welfare. Grosvenor Furs continued to do business around the world but ultimately closed their Montreal Factory in the 2000’s. Their Logo went through several iterations throughout their 50 year history. The Black Text became an Iconic Canadian Red, and the Maple Leaf was still prominently featured. One of their Final Print Campaigns from 1999 showcasing a white mink Parka & a Black Mink Coat is featured below.
Now if you want to keep a Bond Girl warm in Canada, she’ll need to be wearing fur coat..it gets cold up in those snow covered mountain cabins. In the Spy Who Loved Me, Actress Sue Vanner, playing the character of Martine Blanchaud is wearing a Full Length Collared White Mink from Grosvenor Furs. She looks beautiful and toasty warm too. This Bond Canadian Connection is by far one of the Best in the Franchise.
James Bond Canada’s Jeff Wybo travelled to Montreal Quebec to speak at Montreal’s ComicCon with The James Bond Complex all about Four Faces, Four Decades, One 007. This is a joint effort with The James Bond Complex and James Bond Canada.
Watch Part 1 on James Bond Canada:
The James Bond Complex has an amazing Podcast has an amazing podcast by the hosts Edgar Chaput and Mathieu Auclair.
Watch Part 2 on James Bond Complex:
The James Bond Complex is a podcast hosted by Edgar Chaput and Mathieu Auclair. Two 007 aficionados located in Montreal, Canada (station MC), they go through the Fleming novels, the film adaptations, and much much more! Reviews, anecdotes, behind-the-scenes knowledge, you’ve never been debriefed on Bond’s famous missions like you have with The James Bond Complex!
This week our friend and colleague David Zaritsky from The Bond Experience asked us to join him for his Vlog Series called The Bond Community. We were honoured and excited to be part of it and we had an amazing tine sharing thoughts on Bond 25, talking about how JBC started and what we’ve got planned for the future. We’d like to thank all of our fans and followers, and of course a Special Thank you to The Bond Experience for keeping us on our toes with great questions. If you’re not subscribed to The Bond Experience on Youtube just click on the link. It’s a must for any Bond Fan. You can also subscribe to our James Bond Canada Youtube Channel to stayed tuned for more Canadian Bond Content. We hope you enjoy the Video.
James Bond Canada- Canada's Resource for All Things 007